Social Media Marketing for Wanderlust

Step 1: Initial Consultation and Strategy Development

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1. Initial Call:
   • Goals: Increase awareness, generate leads, boost bookings.
   • Target Audience: Ages 25-45, travel enthusiasts, US and Europe.
2. Define Strategy:
   • Budget: $10,000/month
   • Platforms: Facebook ($6,000), Instagram ($4,000)

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Step 2: Ad Creation and Campaign Setup

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1. Content Creation:
   • Visuals: High-quality images/videos.
   • Copy: Engaging ad copy.
   • Ad Types: Carousel, video, single image ads.
2. Campaign Setup:
   • Targeting: Interest-based, lookalike audiences.
   • Optimization: A/B testing, ad scheduling.

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Step 3: Lead Generation and Qualification

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1. Lead Capture:
   • Forms: Embedded in ads.
   • Landing Pages: For specific packages.
2. Lead Qualification:
   • Calls: Within 24 hours.
   • Criteria: Preferences, budget, timeline.
3. Lead Transfer:
   • CRM Integration: Track/manage leads.
   • Handover: Qualified leads with notes.

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Step 4: Campaign Monitoring and Reporting

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1. Daily Monitoring:
   • Metrics: CTR, CPC, conversion rates, CPL.
2. Weekly Reports:
   • Components: Performance overview, insights.
3. Monthly Review:
   • Discuss Results: Evaluate and adjust strategy.

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Results and ROI

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Duration: 3 months

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Key Performance Indicators (KPIs):

• Impressions: 1,000,000
• Clicks: 50,000
• Leads Generated: 2,500
• Qualified Leads: 1,000
• Bookings: 250

ROI Calculation:

• Total Spend: $30,000
• Revenue Generated from Bookings: $150,000
• ROI: 400%

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Conclusion

The social media marketing campaign for Wanderlust Travel Agency was a resounding success. Through strategic planning and a well-balanced budget allocation on Facebook and Instagram, we captured the attention of travel enthusiasts aged 25-45 from the US and Europe.

We developed high-quality visual content and engaging ad copy, using precise targeting and continuous optimization. Leads were captured via embedded forms and dedicated landing pages, followed by prompt qualification calls to ensure high-quality leads.

Our rigorous monitoring and reporting ensured transparency and continuous improvement. Over three months, we achieved one million impressions, 50,000 clicks, and generated 2,500 leads, with 1,000 qualified and 250 bookings.

With a $30,000 spend, the campaign generated $150,000 in revenue, resulting in a $120,000 net profit and a 400% ROI. This campaign exceeded expectations, demonstrating the power of targeted social media marketing in driving significant business growth.

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* This case study is fictional and created solely to illustrate how a typical project unfolds for better understanding.